Category Archives: Social Media

Social Media on the Move – Part 1

As a $19 million renovation and expansion project begins, my library – Lawrence Public Library – is in the process of moving into temporary headquarters.  We are closed for two weeks while we move our collections and offices into – … Continue reading

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Inform, Engage, Listen, Respond

At Lawrence Public Library, we have developed a social media presence that is engaging, responsive, locally-focused, and fun. While we post a lot of funny memes, share book-related photos (often cats are involved), and ask goofy questions, there is actually … Continue reading

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3 Things to Talk About on Social Media in November

A few suggestions for social media fodder this month – these also work great for displays and programming, too.  There are lots more possibilities – please share your ideas in the comments! 1. NaNoWriMo – It’s National Novel Writing Month … Continue reading

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3 Things to Talk About on Social Media Right Now

1. Halloween! The scariest month of the year offers great fodder for libraries and social media. How about a Facebook post asking What’s the scariest book you ever read? or What movie first made you want to sleep with the lights on? … Continue reading

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Reader’s Advisory Goes Graphic!

No, this is not a post about 50 Shades of Grey or graphic novels.  This is a post about the power of graphic images to replace words and convey information in a fresh, interesting, and relevant way. This flowchart made the rounds this summer.  … Continue reading

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On the Subject of Subject Lines

I spend an hour or two every week crafting our weekly e-newsletter – editing content, uploading a few images, and creating links to drive traffic to our website.  I tend to obsess over this piece, endlessly proofreading for errors and triple-checking … Continue reading

Posted in Marketing 101, Social Media, Tips & Tools | 4 Comments

Minute to Market It #3 – Feed Your News Feed

A series of short and sweet marketing tips you can implement right now. M2MI #3: Feed Your News Feed On Facebook, it’s really easy to be focused on your wall and forget about your news feed.  But remember, your wall is pretty much focused on you – … Continue reading

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