On the Subject of Subject Lines

I spend an hour or two every week crafting our weekly e-newsletter – editing content, uploading a few images, and creating links to drive traffic to our website.  I tend to obsess over this piece, endlessly proofreading for errors and triple-checking links.  Until recently, however, I had not paid nearly enough attention to one of the most important parts of this or any e-newsletter – the subject line.  Continue reading “On the Subject of Subject Lines”