January 2013 – 658.8 – Marketing, Management, Leadership, Libraries

I’m in Seattle for the next few days, attending ALA Midwinter 2013. There’s lots of good stuff for marketers on the schedule – I’ll live tweet from as many events as possible and post a roundup of the conference next week. I’ll be at the PRTalk gathering this afternoon and if you are here in Seattle and want to connect, shoot me an email at 658point8@gmail.com or find me on Twitter at @658point8.

Also, I’ll share how I got here. I was awarded a sponsorship by the the fine folks at EBSCO and ALA. The competition asked for 250 words in response to the question, “The conversation starts here: How would you lead the discussion in your library to bring about meaningful change to an existing process, service, or procedure?” Here’s what I wrote: Continue reading “Greetings from Seattle!” →

As a $19 million renovation and expansion project begins, my library – Lawrence Public Library – is in the process of moving into temporary headquarters. We are closed for two weeks while we move our collections and offices into – wait for it – a building that last housed a Borders bookstore!

This is not only a huge logistical undertaking, but it has been a major communications initiative as well. We have successfully used traditional tools – flyers, signs, e-blasts, press releases, etc. – to keep our community informed about the move. However, we have turned to new media methods to keep our community engaged and excited about what’s happening at their library. Continue reading “Social Media on the Move – Part 1” →