Fundraising thermometers are almost always presented literally as thermometers, often painted on sturdy plywood and posted at a busy intersection or campus gateway. When a fundraising milestone is met, the thermometer is filled up to that point, a process that is repeated until the campaign is complete and the thermometer is full. These thermometers are de rigeur aspects of a campaign – necessary but rarely engaging tools.
When the Lawrence Public Library Foundation embarked on its “New Stories” capital campaign to raise a million dollars last year, they knew they needed a thermometer to show the community how the campaign was progressing. They also knew that they wanted the thermometer to do more than measure – they wanted it to engage and excite the community and somehow reflect the nature of the campaign. What they ended up with was the “Stack of Stories.” Continue reading “Taking the Temperature of a Capital Campaign”