Marketing Advice from the Boy Scouts

Be prepared. 

Just as there are “teaching moments,” there are “marketing moments” – moments when you are able to capture a visual image or a personal story or a quick fact that can be used to convey the library’s value.  Be ready for these!

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Steal These Tweets

We’ve been hearing the social media message for some time now – it’s important, we should have a strategy, we should all be engaged in it, we need to be measuring our efforts. We are told just about everything except for one very important thing: What exactly should we be posting on Facebook and tweeting on Twitter?  I recently contributed an article to NoveList called “What We Tweet About When We Tweet About Books” that addressed just this.

In it you can catch a glimpse of exactly what one library tweets about and why.  There’s some talk of strategy and measurement, but mostly it is real, successful Twitter content that will hopefully offer some fresh ideas if you are struggling to come up with 140 interesting and engaging characters.  Go ahead, steal them – or borrow them as we librarians prefer to say.  Continue reading “Steal These Tweets”

Want to Engage? Just Ask!

En/gage: a) to hold the attention of: <her work engages her completely> b) to induce to participate: <engaged the shy boy in conversation>            

If you are using social media to simply broadcast information about programs and events, you’re missing a huge opportunity to hold the attention of your community and to induce their participation. Social media is all about engagement. Via Facebook, Twitter, and other social platforms you can speak directly to your community, start public conversations, and build relationships.  Continue reading “Want to Engage? Just Ask!”