May 2012 – 658.8 – Marketing, Management, Leadership, Libraries

A series of short and sweet marketing tips you can implement right now.

M2MI #3: Feed Your News Feed

On Facebook, it’s really easy to be focused on your wall and forget about your news feed. But remember, your wall is pretty much focused on you – your profile pictures, your timeline, your posts for the day, your admin panel that tells you lots of cool info about your page and how its doing. All important stuff, but not the only area to focus on. Your news feed is focused on everyone else – it shows you what everyone you follow on FB is talking about. Start listening to them. Start talking to them. Start *engaging* them. Continue reading “Minute to Market It #3 – Feed Your News Feed” →

As with many public libraries these days, Lawrence Public Library is not a quiet place with shushing librarians and silent stacks. But for one weekend every year, things get really crazy with the Lawrence Public Library Foundation’s Caddy Stacks Mini Golf Fundraiser. Last weekend, the sounds of golf balls bouncing off bookends and families laughing together filled the library – and the cash register drawer was ringing, too!

Caddy Stacks was organized by Kathleen Morgan, the amazing Executive Director of the Lawrence Public Library Foundation (this is the same brain behind the Stack of Stories) and her equally amazing crew of volunteers. The idea is simple in its ~~insanity~~ ingenuity: For one weekend a year, there is a community-built, 18-hole mini golf course winding its way through the library both during and after regular hours of operation. Continue reading “Putt-ing the Fun in Library Fundraiser” →