Big Ideas, Reader's Advisory, Social Media

Three Reasons to Love World Book Night

It’s 11:00 pm on Monday night.  This time last week, I was cruising the main drag in town with two colleagues, passing out copies of Ender’s Game, chatting up folks of all stripes, and hoisting a pint with many of them.  World Book Night USA was a great night to be a librarian – especially one whose passions are readers’ services and marketing.  And beer.   Continue reading “Three Reasons to Love World Book Night”

Marketing Masters

Got Marketing? Bubble Room Blogger Answers Six Questions

At PLA this year, I had the great good fortune to share a cuppa in the hotel lobby with Alison Circle.  She is the Director of Marketing & Strategic Planning at Columbus Metropolitan Library in Ohio and she blogs for Library Journal’s Bubble Room blog.

Her marketing experience is impressive as is her work at CML and with the new Lead the Change series.  However, upon meeting her, what’s most impressive is her warmth, her enthusiasm, and her generosity.  She agreed to virtually “sit” for the 658.8 interview this week:     Continue reading “Got Marketing? Bubble Room Blogger Answers Six Questions”