Content Marketing for the RA Crowd

Even though I’m wearing a marketing hat these days, I do still keep my toes wet in the Readers’ Advisory waters. I occasionally write for NoveList’s RA News newsletter, a free resource full of great ideas for library staff involved in RA. My most recent article is just out and talks about making RA content more marketable by reducing it, re-using it, and recycling it. Read the article here and sign up for RA News here.

I’m not the only one with both an RA hat and a marketing hat!  NoveList is branching out into the marketing world with a new product – LibraryAware.  If you haven’t heard about this cool new tool to help libraries with branding and promotion, check it out.  One of the best things about NoveList has always been all of their added content – RA training, book discussion guides, themed book lists, newsletters, etc. – and it looks like LibraryAware will carry on this tradition with white papers like this and more.