Author Archives: 658.8

What You Say AND How You Say It, Part 1: Consider the Job Ad

“Words are important.”  This is a phrase I’ve uttered many, many times – both in my previous position as Marketing Director and my current position as Library Director. Whether we are using words to demonstrate the promise of our brand … Continue reading

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Lessons to Library School Grads – Don’t Be Vader.

Today, I’m posting the text of the commencement speech I gave yesterday at the December graduation of the UNC School of Information and Library Science.  Lots of folks have asked me for it, so I thought I’d put it here. … Continue reading

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OMG! We got a JCD!

Recently, I received two great phone calls within a few weeks of each other.  The first was from Chapel Hill, NC, offering me the position of director at the Chapel Hill Public Library. The second was from the John Cotton Dana … Continue reading

Posted in Big Ideas | 1 Comment

From Tarheel to Jayhawk to Tarheel….

I am thrilled to announce that I will be the next director of the Chapel Hill Public Library in Chapel Hill, NC. Almost seven years ago, my family left Chapel Hill to come to Lawrence, KS and we are pleased … Continue reading

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Better Book Displays

In my newest column for NoveList’s free newsletter, RA News, I update this older blog post about book displays. Hands down, this is *the* most popular article I’ve ever posted here – even beating out posts about social media and … Continue reading

Posted in Merchandising | 2 Comments

Six Questions with Kathy Dempsey

For this edition of  the 658.8 Interview, I reached out to Kathy Dempsey, library marketing consultant and author of The Accidental Library Marketer.  I’m a longtime follower of The M Word, a blog co-written by Kathy and Nancy Dowd.  Kathy’s … Continue reading

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Greetings from Seattle!

I’m in Seattle for the next few days, attending ALA Midwinter 2013.   There’s lots of good stuff for marketers on the schedule – I’ll live tweet from as many events as possible and post a roundup of the conference … Continue reading

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