Content Marketing for the RA Crowd

Even though I’m wearing a marketing hat these days, I do still keep my toes wet in the Readers’ Advisory waters. I occasionally write for NoveList’s RA News newsletter, a free resource full of great ideas for library staff involved in RA. My most recent article is just out and talks about making RA content more marketable by reducing it, re-using it, and recycling it. Read the article here and sign up for RA News here.

I’m not the only one with both an RA hat and a marketing hat!  NoveList is branching out into the marketing world with a new product – LibraryAware.  If you haven’t heard about this cool new tool to help libraries with branding and promotion, check it out.  One of the best things about NoveList has always been all of their added content – RA training, book discussion guides, themed book lists, newsletters, etc. – and it looks like LibraryAware will carry on this tradition with white papers like this and more.

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Reader’s Advisory Goes Graphic!

No, this is not a post about 50 Shades of Grey or graphic novels.  This is a post about the power of graphic images to replace words and convey information in a fresh, interesting, and relevant way.

This flowchart made the rounds this summer.  And by “made the rounds,” I mean that it was picked up by everyone from School Library Journal and Nancy Pearl to GalleyCat and the Hollywood Reporter.  My colleague in our Teen Zone – the fabulous Molly Wetta – created it and she is still a little amazed at all the attention it has gotten in the past few weeks.  She’s mentioned to me a couple of times that it’s really “pretty simple.”  Continue reading “Reader’s Advisory Goes Graphic!”

On the Subject of Subject Lines

I spend an hour or two every week crafting our weekly e-newsletter – editing content, uploading a few images, and creating links to drive traffic to our website.  I tend to obsess over this piece, endlessly proofreading for errors and triple-checking links.  Until recently, however, I had not paid nearly enough attention to one of the most important parts of this or any e-newsletter – the subject line.  Continue reading “On the Subject of Subject Lines”

Minute to Market It #3 – Feed Your News Feed

A series of short and sweet marketing tips you can implement right now.

M2MI #3: Feed Your News Feed

On Facebook, it’s really easy to be focused on your wall and forget about your news feed.  But remember, your wall is pretty much focused on you – your profile pictures, your timeline, your posts for the day, your admin panel that tells you lots of cool info about your page and how its doing. All important stuff, but not the only area to focus on.  Your news feed is focused on everyone else – it shows you what everyone you follow on FB is talking about.  Start listening to them.  Start talking to them.  Start *engaging* them.  Continue reading “Minute to Market It #3 – Feed Your News Feed”

Putt-ing the Fun in Library Fundraiser

As with many public libraries these days, Lawrence Public Library is not a quiet place with shushing librarians and silent stacks. But for one weekend every year, things get really crazy with the Lawrence Public Library Foundation’s Caddy Stacks Mini Golf Fundraiser. Last weekend, the sounds of golf balls bouncing off bookends and families laughing together filled the library – and the cash register drawer was ringing, too!

Caddy Stacks was organized by Kathleen Morgan, the amazing Executive Director of the Lawrence Public Library Foundation (this is the same brain behind the Stack of Stories) and her equally amazing crew of volunteers. The idea is simple in its insanity ingenuity: For one weekend a year, there is a community-built, 18-hole mini golf course winding its way through the library both during and after regular hours of operation.  Continue reading “Putt-ing the Fun in Library Fundraiser”

Three Reasons to Love World Book Night

It’s 11:00 pm on Monday night.  This time last week, I was cruising the main drag in town with two colleagues, passing out copies of Ender’s Game, chatting up folks of all stripes, and hoisting a pint with many of them.  World Book Night USA was a great night to be a librarian – especially one whose passions are readers’ services and marketing.  And beer.   Continue reading “Three Reasons to Love World Book Night”

Got Marketing? Bubble Room Blogger Answers Six Questions

At PLA this year, I had the great good fortune to share a cuppa in the hotel lobby with Alison Circle.  She is the Director of Marketing & Strategic Planning at Columbus Metropolitan Library in Ohio and she blogs for Library Journal’s Bubble Room blog.

Her marketing experience is impressive as is her work at CML and with the new Lead the Change series.  However, upon meeting her, what’s most impressive is her warmth, her enthusiasm, and her generosity.  She agreed to virtually “sit” for the 658.8 interview this week:     Continue reading “Got Marketing? Bubble Room Blogger Answers Six Questions”