Marketing Advice from the Boy Scouts

Be prepared. 

Just as there are “teaching moments,” there are “marketing moments” – moments when you are able to capture a visual image or a personal story or a quick fact that can be used to convey the library’s value.  Be ready for these!

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One Hour, Three Libraries, Nine Words

  • Intuit.  Inquire.  Identify.
  • Claim Your Seat.
  • Always Be Connecting.

In the excellent Building a Library Aware Community webinar, three libraries talked about how they successfully articulate their value to their communities.  My notes are copious, but in reviewing them, I noticed that each panelist offered up a three-word phrase that expressed the essence of their project and their perspective. Continue reading “One Hour, Three Libraries, Nine Words”

Minute to Market It #2 – Newsletter Mailing List

A series of short and sweet ideas that you can implement right now.

M2MI #2 – If you maintain a mailing list for your library newsletter, whether it’s in print or electronic format,  take a minute today and check it:

  • Are all of the current Trustees included? Current leadership of the Friends of the Library?  Library Foundation Board of Directors?  As new leaders and members come onto these boards, make sure to get their addresses.
  • Is the mayor on the list? County commissioners?  State representatives?  Remember to update the list after Election Day each year.
  • Is the city or county Public Information Officer or Communications Director on the list?
  • Are area news outlets included?  In addition to sending them press releases and entries for their community calendars, send them your regular newsletter as well.
  • Are the leaders of other community institutions on it?  Make sure that directors of local arts organizations and children’s museums and civic groups get your newsletter and make sure that you receive theirs.

Often our goal is to grow our list and it is easy to overlook these key audiences and assume that they are either already on your list or that they just somehow know about what’s going on at your library.   Continue reading “Minute to Market It #2 – Newsletter Mailing List”

Steal These Tweets

We’ve been hearing the social media message for some time now – it’s important, we should have a strategy, we should all be engaged in it, we need to be measuring our efforts. We are told just about everything except for one very important thing: What exactly should we be posting on Facebook and tweeting on Twitter?  I recently contributed an article to NoveList called “What We Tweet About When We Tweet About Books” that addressed just this.

In it you can catch a glimpse of exactly what one library tweets about and why.  There’s some talk of strategy and measurement, but mostly it is real, successful Twitter content that will hopefully offer some fresh ideas if you are struggling to come up with 140 interesting and engaging characters.  Go ahead, steal them – or borrow them as we librarians prefer to say.  Continue reading “Steal These Tweets”

Ten Tips for Better Book Displays

1. Displays should reflect your customers’ reading interests, not yours.  You might be fascinated by ancient Japanese sword fighting or the history of dominos, but that doesn’t mean that books on those topics will make a good display.  While a fair amount of time might be spent filling a display fixture with books, the ultimate goal is for that fixture to be empty soon after.  Continue reading “Ten Tips for Better Book Displays”

Minute to Market It #1 – Email Sig Files

The first in a series of short and sweet ideas that you can implement right now.

M2MI #1 – The mini billboard, aka, your email signature file.  Think about how many emails you send in a given day – if your email sig file only shows your name, website, and phone number, you are missing a super easy opportunity to tell someone something about your library.  Continue reading “Minute to Market It #1 – Email Sig Files”