Social Media on the Move – Part 1

As a $19 million renovation and expansion project begins, my library – Lawrence Public Library – is in the process of moving into temporary headquarters.  We are closed for two weeks while we move our collections and offices into – wait for it – a building that last housed a Borders bookstore!

clicklikemoving

This is not only a huge logistical undertaking, but it has been a major communications initiative as well. We have successfully used traditional tools – flyers, signs, e-blasts, press releases, etc. – to keep our community informed about the move.  However, we have turned to new media methods to keep our community engaged and excited about what’s happening at their library.   Continue reading “Social Media on the Move – Part 1”

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Reader’s Advisory Goes Graphic!

No, this is not a post about 50 Shades of Grey or graphic novels.  This is a post about the power of graphic images to replace words and convey information in a fresh, interesting, and relevant way.

This flowchart made the rounds this summer.  And by “made the rounds,” I mean that it was picked up by everyone from School Library Journal and Nancy Pearl to GalleyCat and the Hollywood Reporter.  My colleague in our Teen Zone – the fabulous Molly Wetta – created it and she is still a little amazed at all the attention it has gotten in the past few weeks.  She’s mentioned to me a couple of times that it’s really “pretty simple.”  Continue reading “Reader’s Advisory Goes Graphic!”

Putt-ing the Fun in Library Fundraiser

As with many public libraries these days, Lawrence Public Library is not a quiet place with shushing librarians and silent stacks. But for one weekend every year, things get really crazy with the Lawrence Public Library Foundation’s Caddy Stacks Mini Golf Fundraiser. Last weekend, the sounds of golf balls bouncing off bookends and families laughing together filled the library – and the cash register drawer was ringing, too!

Caddy Stacks was organized by Kathleen Morgan, the amazing Executive Director of the Lawrence Public Library Foundation (this is the same brain behind the Stack of Stories) and her equally amazing crew of volunteers. The idea is simple in its insanity ingenuity: For one weekend a year, there is a community-built, 18-hole mini golf course winding its way through the library both during and after regular hours of operation.  Continue reading “Putt-ing the Fun in Library Fundraiser”

Three Reasons to Love World Book Night

It’s 11:00 pm on Monday night.  This time last week, I was cruising the main drag in town with two colleagues, passing out copies of Ender’s Game, chatting up folks of all stripes, and hoisting a pint with many of them.  World Book Night USA was a great night to be a librarian – especially one whose passions are readers’ services and marketing.  And beer.   Continue reading “Three Reasons to Love World Book Night”

Top Five Take Aways from PLA

PLA 2012 in Philly was a great one – a conference that revealed the hard work and innovative thinking of librarians around the country and the world.  It’s taken me a week to recover!  I went to a great preconference, saw some amazing new products on the exhibit floor, went to some inspiring sessions, and networked with some folks who I only knew by name and reputation and now consider contacts and colleagues.

Stay tuned in the next week or so for some more in-depth articles about #PLA12, but in the meantime, here are the top five things that I am bringing back home to my library to guide my actions and keep in the forefront of my thoughts: Continue reading “Top Five Take Aways from PLA”

Taking the Temperature of a Capital Campaign

Fundraising thermometers are almost always presented literally as thermometers, often painted on sturdy plywood and posted at a busy intersection or campus gateway.  When a fundraising milestone is met, the thermometer is filled up to that point, a process that is repeated until the campaign is complete and the thermometer is full.  These thermometers are de rigeur aspects of a campaign – necessary but rarely engaging tools.

When the Lawrence Public Library Foundation embarked on its “New Stories” capital campaign to raise a million dollars last year, they knew they needed a thermometer to show the community how the campaign was progressing.  They also knew that they wanted the thermometer to do more than measure – they wanted it to engage and excite the community and somehow reflect the nature of the campaign.  What they ended up with was the “Stack of Stories.” Continue reading “Taking the Temperature of a Capital Campaign”