General, Tips & Tools

Read, Use, Join, Try, Do, Apply

Read thisThis article should be required reading for librarians, especially those who doubt the need for marketing. Ned Potter, author of Library Marketing Toolkit, interviewed Terry Kendrick, strategic marketing guru and author of Developing Strategic Marketing Plans that Really Work, for the latest issue of American Libraries.


Use this – The American Library Association released an “Ebook Media and Communications Toolkit” that can help librarians communicate about the state of ebooks in libraries.  At Lawrence Public Library, we repurposed some of the content for a feature on our website. 

Join this – There’s a new Facebook group for library marketing folks, hosted by Nancy Dowd and the crew at LibraryAware. If you’d like to join the group and share library marketing ideas and info, visit the page and click the join/request membership link.

Try this – At Lawrence Pubic Library, we’ve been having a lot of fun with memes this week.  Inspired in part our own success posting bookish memes on our Facebook page and by Ben Bizzle and this campaign, we’ve been making ecards to promote library collections and services. To make your own memes, try or


Apply for this – The deadline for the new LibraryAware Community Award has been extended to February 1, 2013.  That’s the same day that submissions for the John Cotton Dana Award are due. There’s also the IFLA Marketing Award, with applications due on January 15th.

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