Ten Tips for Better Book Displays

1. Displays should reflect your customers’ reading interests, not yours.  You might be fascinated by ancient Japanese sword fighting or the history of dominos, but that doesn’t mean that books on those topics will make a good display.  While a fair amount of time might be spent filling a display fixture with books, the ultimate goal is for that fixture to be empty soon after.  Continue reading “Ten Tips for Better Book Displays”

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Want to Engage? Just Ask!

En/gage: a) to hold the attention of: <her work engages her completely> b) to induce to participate: <engaged the shy boy in conversation>            

If you are using social media to simply broadcast information about programs and events, you’re missing a huge opportunity to hold the attention of your community and to induce their participation. Social media is all about engagement. Via Facebook, Twitter, and other social platforms you can speak directly to your community, start public conversations, and build relationships.  Continue reading “Want to Engage? Just Ask!”