Tag Archives: Tips and Tools

Marketing Advice from the Boy Scouts

Posted on February 22, 2012 by

Be prepared.  Just as there are “teaching moments,” there are “marketing moments” – moments when you are able to capture a visual image or a personal story or a quick fact that can be used to convey the library’s value.  … Continue reading →

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Minute to Market It #2 – Newsletter Mailing List

Posted on February 14, 2012 by

A series of short and sweet ideas that you can implement right now. M2MI #2 – If you maintain a mailing list for your library newsletter, whether it’s in print or electronic format,  take a minute today and check it: Are … Continue reading →

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Minute to Market It #1 – Email Sig Files

Posted on January 26, 2012 by

The first in a series of short and sweet ideas that you can implement right now. M2MI #1 – The mini billboard, aka, your email signature file.  Think about how many emails you send in a given day – if your … Continue reading →

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