For this installment of the 658.8 Interview, I went across the pond and reached out to Ned Potter. Ned is the author of The Marketing Toolkit and he writes about library marketing at his blog of the same name. His book is chock full of case studies and his site contains even more. I hope I get to meet Ned at a conference one day and chat between sessions!
1. Where did you get your library education? (And I’m not talking about where you went to library school, if you did go to library school!) Honestly, I got much of it online. Pretty much every day I’ll ask Twitter a question and apply the answers in my job. There’s so many great blogs out there – you can learn so much these days, without having to go anywhere or pay anything.
That said, events and conferences – particularly the little chats with people BETWEEN sessions rather than the presentations themselves – have been really important to me and my development. And there’s no substitute for just doing a job to really learn how it all works. Continue reading