Category Archives: Uncategorized

What You Say AND How You Say It, Part 1: Consider the Job Ad

“Words are important.”  This is a phrase I’ve uttered many, many times – both in my previous position as Marketing Director and my current position as Library Director. Whether we are using words to demonstrate the promise of our brand … Continue reading

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Lessons to Library School Grads – Don’t Be Vader.

Today, I’m posting the text of the commencement speech I gave yesterday at the December graduation of the UNC School of Information and Library Science.  Lots of folks have asked me for it, so I thought I’d put it here. … Continue reading

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From Tarheel to Jayhawk to Tarheel….

I am thrilled to announce that I will be the next director of the Chapel Hill Public Library in Chapel Hill, NC. Almost seven years ago, my family left Chapel Hill to come to Lawrence, KS and we are pleased … Continue reading

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Greetings from Seattle!

I’m in Seattle for the next few days, attending ALA Midwinter 2013.   There’s lots of good stuff for marketers on the schedule – I’ll live tweet from as many events as possible and post a roundup of the conference … Continue reading

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Oscar, Grammy, John Cotton Dana

It’s awards season!  If you and your library are doing some stellar marketing, consider submitting your work for an award.  These awards show off the “Best Dressed” of the library PR world: The annual LLAMA/PRMS Best of Show Awards recognize the very best … Continue reading

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Ten Ideas for Public Libraries in College Towns

From issuing library cards for freshmen to advertising in the college newspaper to partnering for programming, here are ten ways to leverage your library’s position in a college town: For Marketing & Outreach: 1. Reach out to students and welcome … Continue reading

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