Category Archives: Reader’s Advisory

Content Marketing for the RA Crowd

Even though I’m wearing a marketing hat these days, I do still keep my toes wet in the Readers’ Advisory waters. I occasionally write for NoveList’s RA News newsletter, a free resource full of great ideas for library staff involved in … Continue reading

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Reader’s Advisory Goes Graphic!

No, this is not a post about 50 Shades of Grey or graphic novels.  This is a post about the power of graphic images to replace words and convey information in a fresh, interesting, and relevant way. This flowchart made the rounds this summer.  … Continue reading

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Three Reasons to Love World Book Night

It’s 11:00 pm on Monday night.  This time last week, I was cruising the main drag in town with two colleagues, passing out copies of Ender’s Game, chatting up folks of all stripes, and hoisting a pint with many of … Continue reading

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Steal These Tweets

We’ve been hearing the social media message for some time now – it’s important, we should have a strategy, we should all be engaged in it, we need to be measuring our efforts. We are told just about everything except for … Continue reading

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Ten Tips for Better Book Displays

1. Displays should reflect your customers’ reading interests, not yours.  You might be fascinated by ancient Japanese sword fighting or the history of dominos, but that doesn’t mean that books on those topics will make a good display.  While a fair amount of time might be spent … Continue reading

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