Category Archives: Marketing Masters

Six Questions with Kathy Dempsey

For this edition of  the 658.8 Interview, I reached out to Kathy Dempsey, library marketing consultant and author of The Accidental Library Marketer.  I’m a longtime follower of The M Word, a blog co-written by Kathy and Nancy Dowd.  Kathy’s … Continue reading

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Six Questions with Ned Potter

For this installment of the 658.8 Interview, I went across the pond and reached out to Ned Potter.  Ned is the author of The Marketing Toolkit and he writes about library marketing at his blog of the same name.  His … Continue reading

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Got Marketing? Bubble Room Blogger Answers Six Questions

At PLA this year, I had the great good fortune to share a cuppa in the hotel lobby with Alison Circle.  She is the Director of Marketing & Strategic Planning at Columbus Metropolitan Library in Ohio and she blogs for … Continue reading

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Six Questions with Kasey Riley

Introducing the 658.8 interview – six questions with public library marketers.  This occasional series is meant to be fun for the interviewee and informative for the reader.  Kasey Riley kicks it off! Kasey is Communications Manager at Johnson County Library, where … Continue reading

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One Hour, Three Libraries, Nine Words

Intuit.  Inquire.  Identify. Claim Your Seat. Always Be Connecting. In the excellent Building a Library Aware Community webinar, three libraries talked about how they successfully articulate their value to their communities.  My notes are copious, but in reviewing them, I noticed that each panelist offered up a three-word … Continue reading

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