Category Archives: Marketing 101

Six Partnerships for Public Libraries

Fred and Ginger. Batman and Robin. Starsky and Hutch. Your public library and ____________________ (insert community organization, local business, or local nonprofit here). Your library has the potential to join the list of great partnerships – all it takes is a little … Continue reading

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On the Subject of Subject Lines

I spend an hour or two every week crafting our weekly e-newsletter – editing content, uploading a few images, and creating links to drive traffic to our website.  I tend to obsess over this piece, endlessly proofreading for errors and triple-checking … Continue reading

Posted in Marketing 101, Social Media, Tips & Tools | 4 Comments

Marketing Advice from the Boy Scouts

Be prepared.  Just as there are “teaching moments,” there are “marketing moments” – moments when you are able to capture a visual image or a personal story or a quick fact that can be used to convey the library’s value.  … Continue reading

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What I Talk About When I Talk About Marketing

For more than a decade now, the library community has talked about the importance of marketing, yet librarians often seem to have trouble articulating just what marketing is, what it means for them, and how to go about doing it.  Some librarians … Continue reading

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