Category Archives: General

Read, Use, Join, Try, Do, Apply

Posted on December 3, 2012 by

Read this – This article should be required reading for librarians, especially those who doubt the need for marketing. Ned Potter, author of Library Marketing Toolkit, interviewed Terry Kendrick, strategic marketing guru and author of Developing Strategic Marketing Plans that … Continue reading →

Posted in General, Tips & Tools | Leave a comment

Six Partnerships for Public Libraries

Posted on November 23, 2012 by

Fred and Ginger. Batman and Robin. Starsky and Hutch. Your public library and ____________________ (insert community organization, local business, or local nonprofit here). Your library has the potential to join the list of great partnerships - all it takes is a little … Continue reading →

Posted in General, Marketing 101, Tips & Tools | Tagged | 7 Comments

Top Five Take Aways from PLA

Posted on March 28, 2012 by

PLA 2012 in Philly was a great one - a conference that revealed the hard work and innovative thinking of librarians around the country and the world.  It’s taken me a week to recover!  I went to a great preconference, saw some amazing … Continue reading →

Posted in Big Ideas, General | 1 Comment