Category Archives: General

Read, Use, Join, Try, Do, Apply

Read this – This article should be required reading for librarians, especially those who doubt the need for marketing. Ned Potter, author of Library Marketing Toolkit, interviewed Terry Kendrick, strategic marketing guru and author of Developing Strategic Marketing Plans that … Continue reading

Posted in General, Tips & Tools | Leave a comment

Six Partnerships for Public Libraries

Fred and Ginger. Batman and Robin. Starsky and Hutch. Your public library and ____________________ (insert community organization, local business, or local nonprofit here). Your library has the potential to join the list of great partnerships - all it takes is a little … Continue reading

Posted in General, Marketing 101, Tips & Tools | Tagged | 7 Comments

Top Five Take Aways from PLA

PLA 2012 in Philly was a great one - a conference that revealed the hard work and innovative thinking of librarians around the country and the world.  It’s taken me a week to recover!  I went to a great preconference, saw some amazing … Continue reading

Posted in Big Ideas, General | 1 Comment