In my newest column for NoveList’s free newsletter, RA News, I update this older blog post about book displays. Hands down, this is *the* most popular article I’ve ever posted here – even beating out posts about social media and content marketing.
Why is this? Clearly, lots of libraries are doing book displays and lots want to do them better. And why are book displays important? I offer this answer in the conclusion to the article:
“And if you are wondering why displays are important at all, I have just two words for you – book discovery. It is the buzzword of the moment for libraries, booksellers, and publishers, with conferences devoted to the concept and new products that aim to make it easier. There are some librarians who will lament that this fancy new buzzword reflects what we have always done – help readers find their next book. However, in an era where readers can find discover books in the supermarket, on their iPhone, via Amazon, and from social sites such as Goodreads and Pinterest, we need to make sure that libraries are engaged in book discovery and consider it a priority. Better book displays are just one way of helping readers discover great books.”
658.8 - Marketing, Management, Leadership, Libraries 
Priceless! Thanks for the great tips.