Monthly Archives: December 2012

Six Questions with Ned Potter

For this installment of the 658.8 Interview, I went across the pond and reached out to Ned Potter.  Ned is the author of The Marketing Toolkit and he writes about library marketing at his blog of the same name.  His … Continue reading

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Inform, Engage, Listen, Respond

At Lawrence Public Library, we have developed a social media presence that is engaging, responsive, locally-focused, and fun. While we post a lot of funny memes, share book-related photos (often cats are involved), and ask goofy questions, there is actually … Continue reading

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Read, Use, Join, Try, Do, Apply

Read this – This article should be required reading for librarians, especially those who doubt the need for marketing. Ned Potter, author of Library Marketing Toolkit, interviewed Terry Kendrick, strategic marketing guru and author of Developing Strategic Marketing Plans that … Continue reading

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