Monthly Archives: February 2012

Taking the Temperature of a Capital Campaign

Fundraising thermometers are almost always presented literally as thermometers, often painted on sturdy plywood and posted at a busy intersection or campus gateway.  When a fundraising milestone is met, the thermometer is filled up to that point, a process that is repeated until the … Continue reading

Posted in Big Ideas | 1 Comment

Marketing Advice from the Boy Scouts

Be prepared.  Just as there are “teaching moments,” there are “marketing moments” – moments when you are able to capture a visual image or a personal story or a quick fact that can be used to convey the library’s value.  … Continue reading

Posted in Marketing 101, Tips & Tools | Tagged , , , | Leave a comment

One Hour, Three Libraries, Nine Words

Intuit.  Inquire.  Identify. Claim Your Seat. Always Be Connecting. In the excellent Building a Library Aware Community webinar, three libraries talked about how they successfully articulate their value to their communities.  My notes are copious, but in reviewing them, I noticed that each panelist offered up a three-word … Continue reading

Posted in Marketing Masters, Tips & Tools | Tagged | Leave a comment

Oscar, Grammy, John Cotton Dana

It’s awards season!  If you and your library are doing some stellar marketing, consider submitting your work for an award.  These awards show off the “Best Dressed” of the library PR world: The annual LLAMA/PRMS Best of Show Awards recognize the very best … Continue reading

Posted in Uncategorized | Leave a comment

Minute to Market It #2 – Newsletter Mailing List

A series of short and sweet ideas that you can implement right now. M2MI #2 – If you maintain a mailing list for your library newsletter, whether it’s in print or electronic format,  take a minute today and check it: Are … Continue reading

Posted in Tips & Tools | Tagged , | Leave a comment

Ten Ideas for Public Libraries in College Towns

From issuing library cards for freshmen to advertising in the college newspaper to partnering for programming, here are ten ways to leverage your library’s position in a college town: For Marketing & Outreach: 1. Reach out to students and welcome … Continue reading

Posted in Uncategorized | 4 Comments

Steal These Tweets

We’ve been hearing the social media message for some time now – it’s important, we should have a strategy, we should all be engaged in it, we need to be measuring our efforts. We are told just about everything except for … Continue reading

Posted in Reader's Advisory, Social Media, Tips & Tools | Tagged , , | Leave a comment