Monthly Archives: February 2012

Taking the Temperature of a Capital Campaign

Fundraising thermometers are almost always presented literally as thermometers, often painted on sturdy plywood and posted at a busy intersection or campus gateway.  When a fundraising milestone is met, the thermometer is filled up to that point, a process that is repeated until the … Continue reading

Posted in Big Ideas | 1 Comment

Marketing Advice from the Boy Scouts

Be prepared.  Just as there are “teaching moments,” there are “marketing moments” – moments when you are able to capture a visual image or a personal story or a quick fact that can be used to convey the library’s value.  … Continue reading

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One Hour, Three Libraries, Nine Words

Intuit.  Inquire.  Identify. Claim Your Seat. Always Be Connecting. In the excellent Building a Library Aware Community webinar, three libraries talked about how they successfully articulate their value to their communities.  My notes are copious, but in reviewing them, I noticed that each panelist offered up a three-word … Continue reading

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Oscar, Grammy, John Cotton Dana

It’s awards season!  If you and your library are doing some stellar marketing, consider submitting your work for an award.  These awards show off the “Best Dressed” of the library PR world: The annual LLAMA/PRMS Best of Show Awards recognize the very best … Continue reading

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Minute to Market It #2 – Newsletter Mailing List

A series of short and sweet ideas that you can implement right now. M2MI #2 – If you maintain a mailing list for your library newsletter, whether it’s in print or electronic format,  take a minute today and check it: Are … Continue reading

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Ten Ideas for Public Libraries in College Towns

From issuing library cards for freshmen to advertising in the college newspaper to partnering for programming, here are ten ways to leverage your library’s position in a college town: For Marketing & Outreach: 1. Reach out to students and welcome … Continue reading

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Steal These Tweets

We’ve been hearing the social media message for some time now – it’s important, we should have a strategy, we should all be engaged in it, we need to be measuring our efforts. We are told just about everything except for … Continue reading

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Ten Tips for Better Book Displays

1. Displays should reflect your customers’ reading interests, not yours.  You might be fascinated by ancient Japanese sword fighting or the history of dominos, but that doesn’t mean that books on those topics will make a good display.  While a fair amount of time might be spent … Continue reading

Posted in Merchandising, Reader's Advisory, Tips & Tools | Tagged , , | 12 Comments

Want to Engage? Just Ask!

En/gage: a) to hold the attention of: <her work engages her completely> b) to induce to participate: <engaged the shy boy in conversation>             If you are using social media to simply broadcast information about programs and events, you’re missing … Continue reading

Posted in Social Media | Tagged , | 1 Comment