Monthly Archives: January 2012

Minute to Market It #1 – Email Sig Files

Posted on January 26, 2012 by

The first in a series of short and sweet ideas that you can implement right now. M2MI #1 – The mini billboard, aka, your email signature file.  Think about how many emails you send in a given day – if your … Continue reading →

Posted in Tips & Tools | Tagged , | Leave a comment

What I Talk About When I Talk About Marketing

Posted on January 17, 2012 by

For more than a decade now, the library community has talked about the importance of marketing, yet librarians often seem to have trouble articulating just what marketing is, what it means for them, and how to go about doing it.  Some librarians … Continue reading →

Posted in Marketing 101 | Leave a comment